Richmond doesn’t need another Medspa.
It needs a leader.
Authority isn’t claimed. It’s engineered. We know how to build it. We don’t deliver ads or websites. We build businesses that dominate their market.
We don’t deliver services.
We build systems.
Lead Gen
Patient Acquisition
Patients can’t choose you if they can’t find you. We fix that.
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Multi-channel campaigns across Google, Meta, WeChat, Xiaohongshu.
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Local SEO + map pack dominance → your clinic shows up everywhere patients search.
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PR + referral activations and strategic referral networks targeting affluent, image-conscious clients.
Sales Engine
Patient Conversion
No lead wasted. Every opportunity captured.
- CRM managing every stage: lead → consult → booking → retention.
- Scripts + workflows for staff, so every call or message becomes a consult.
- Automations for reactivation and remarketing.
Trust & Retention
Patient Experience
Patients stay, return, and bring others with them.
- Automated confirmations, reminders, and follow-ups in English + Chinese.
- Reputation funnels → reviews, testimonials, before/after galleries.
- Loyalty + referral systems that compound patient growth.
Business
Infrastructure
On rails, not guesswork. A clinic that runs like a machine.
- Scheduling + CRM integrated with website.
- AI intake for FAQs, missed call capture, and lead qualification.
- Compliance built in: CPSBC, PIPA, CASL guardrails.
What others sell isn’t what we build.
Agencies sell ads, websites, and clicks. Phoenix builds the operating system of your clinic.
Others
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Run ads
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Make websites
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Track clicks
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Funnel templates
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Paid traffic emphasis
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Vanity metrics
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Focus ends at marketing
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Treats clinic like “client”
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Compete on price
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Stop at aesthetics
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Deliver “leads”
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Sell “packages”
Phoenix
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Build full acquisition systems that integrate with CRM + booking
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Build bilingual conversion engines tied to ROI
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Track patients, consults, and lifetime value
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Custom-built automations, nurturing, and remarketing
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Blend of paid, SEO, referrals, PR, and partnerships
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Business KPIs: show rate, consults booked, patient retention
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Support with HR, bookkeeping, ops dashboards
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Treats clinic like co-owned growth engine
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Build moats: bilingual presence, prestige positioning, community trust
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Expand into full lifecycle: pre-treatment education, post-care, loyalty systems, new treatments
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Deliver qualified patients + retention systems
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Architect infrastructure (ads, CRM, AI, compliance)
In 12 months, Dr. Clinton Lee’s initiative isn’t just another clinic.
I propose we become the prestige authority in aesthetics. The clinic produces predictable patient flow, reputation dominance, and operations that run like a machine. That’s the outcome.
Yes, strong agencies exist. But the model itself is flawed... Being treated as a “client” is like buying a Ferrari and being told you can only sit in the passenger seat.
6 months = $12k–$150k burned
12 months = $24k–$300k burned
Dealing with an intern or “account manager” the whole time is the business equivalent to hiring a sommelier and being poured boxed wine.
And at the end of 6–12 months? You’ve paid heavily, and you have nothing but reports.
Foundational Build: CAD $40k Total
Phase 1 (CAD $20k) → Immediate infrastructure: brand identity, bilingual messaging, compliant marketing base, CRM + booking setup.
Phase 2 (CAD $10k) → Launch activation: website live, SEO foundations active, learning centre initiated, paid campaigns (as needed), CRM + automations live.
Phase 3 (CAD $10k) → Review milestone: outcome audit, fine-tuning of systems, reputation pipelines active, content cadence established, ongoing website and local SEO.
Strategic Growth Oversight: CAD $9k/month (beginning Month 3, covers operational involvement).
End-to-end involvement in marketing, operations, conversion workflows, patient experience, retention, AI, and compliance.
Think of it as a fractional CMO + COO embedded in your clinic. With the entire Phoenix network behind it.
This isn’t consulting or advertising. It’s the operating system of your clinic.
12-Month Milestone:
At the one-year mark, once the clinic has a stable patient flow and performance data, we re-evaluate. At that point, Phoenix can transition from operator to partner through one of two aligned models:
At the one-year mark, once the clinic has a stable patient flow and performance data, we re-evaluate. At that point, Phoenix can transition from operator to partner through one of two aligned models:
Profit Share: 15–20% of net profit, ensuring we scale together.
Equity Stake: 5–10% ownership, formalizing a long-term partnership.
The first 12 months are about building and proving the system. Once it’s working, we can shift into a deeper partnership that ties my upside directly to the clinic’s continued growth.
Your success isn’t just a project, it’s a shared investment. The question isn’t if we’ll get results, but how far we decide to take them together.
